Dive headfirst into the heart of the west.
Usonia is the boutique hotel destination for travelers who have never experienced the great outdoors. The hotel itself is inspired by Frank Lloyd Wright’s iconic architecture style with natural, wooden accents and immense windows to take in the full beauty of the nature surrounding the lodging. Nestled in-between Grand Teton and Yellowstone National Park, this hotel offers guests the opportunity to dive headfirst into the heart of the west with the encouragement and resources needed while still providing the luxury feel.
The visual identity extends across the various deliverables through an inviting adventurous atmosphere tied with the clean text and images. The elements showcase the beauty of the parks and the elevated feel of the hotel and its offerings. The lookbook catalog offers potential guests an idea of the experiences offered. The website closely aligns with this for a widely available digital platform. The in-room products are meant to be taken outdoors, pushing the guests to take on the full adventure right in front of them.
Lookbook
Products
The packaging deliverables for Usonia included in-room products which were designed to be brought out-of-room to push the feeling of adventure. Included in that are the field notes notebooks, a pinhole camera to capture amazing sceneries, and a box of matches discussing fire safety. Catered to the room is the folder to hold the Look Book, a door hanger, and of course, one’s keys for entry.
Website